Tips on Paper Selection

Choosing the right stock can create the mood you are trying to convey to your audience

Choosing the right paper for a printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with an overwhelming number of options. Asking your printer for “white” is like asking your waiter for “food” — you’ll have to be more specific than that.

To the educated consumer, the choices don’t seem nearly as intimidating. Before you order though, you’ve got to know the menu. Paper has ten characteristics that affect its cost and appropriateness for a given job.

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Fonts, the Forgotten Design Element

Typography is a very powerful design element

Communication, both face-to-face and in writing, occurs on two levels: verbal and non-verbal. To achieve maximum impact, it is essential that this dual communication consistently corresponds. Think about it. Would you find a snickering salesperson persuasive? Would you find a monotone motivational speaker inspiring? No. Not any more than you find your state Congressperson sincere. Why? Because communication is more than just words. Because, quite simply, presentation matters. In writing, size does matter. And spacing. And color. And everything else.

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Tips & Tricks

Scudder Press - Helping you to get the most out of your printed marketing and promotional media pieces

We strive to be printing technology experts, but we also know how frustrating technology can be. Some would say that, the closer they get to a pressing deadline, the more likely it is that their machines will give them problems.

If you've ever experienced this first hand, you know what we're talking about. Fortunately, we've compiled a comprehensive list of Tips & Tricks for overcoming these technology-induced obstacles.

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